The Best Creative Minds – Zynovo

Magento is our forte!

Zynovo is a full-service digital commerce agency, focused on end-to-end implementations of the most flexible enterprise-class commerce platform to help online merchants fulfill their business and e-commerce goals in a way that is both economical and efficient. We provide strategic planning, design, development and post-launch maintenance.

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Paula Deen

The Paula Deen Network is an on-demand, digital lifestyle network which launched in September 2014. The users can engage and access interactive online cooking network with lots of cooking and lifestyle shows by Paula Deen.

Her recipes that range from traditional Southern taste to quick, budget-friendly and healthy meals. The users can access the Network and watch its powerful meal-planning, shopping list and step by step cooking – anytime, anywhere, on your computer, smartphone or tablet.

The network is the only place to experience new programming on demand from Paula and provides the users with new cooking tips as well as new recipes with step by step instruction each day.

The Network launched was mentioned in several news including Paula Deen Returns to Spotlight With Her Own Digital Network from FoxNews.


The goal is to allow the users to be able to create their own meals based on Paula’s cooking videos and customize their own shopping lists while watching the videos. Users are able to watch all available trailers but have limited full videos access, however paid users/subscribers able to enjoy Paula’s cooking videos with no restriction.

“We approached Zynovo because of their long history and expertise with Magento and their end-to-end custom development service offering. Zynovo helped us by developing a high profile and completely custom online subscription video network in a very short amount of time. They worked seamlessly and around the clock with our internal UX, design and mobile developers from the very beginning, helping define the architecture, feature and design feedback all the way through product launch and subsequent improvements. The result was a product that launched on-time, on-budget and it’s success was validated by the large amount of new subscription sales and buzz generated in the press like the Wall Street Journal and The Today Show. One thing I liked was their ability to consistently deliver what they promised as scheduled with no surprises and with a pleasant attitude. I found the experience working with them to be very positive and transparent as if we were always on the same page. I would highly recommend Zynovo to anyone who is looking to create a successful online business.”

– Jason M., VP, Digital Product Development


– The project timeline was strict as Paula Dean has promoted about the launch in several media outlets.

Technical Complexity:
– The site must be mobile responsive as well as compatible with all major browsers
– To provide all the necessary APIs to integrate with native mobile apps (both iOS and Android)
– Users restrictions based on the member levels. Depends on the type of subscriptions, users ONLY able to watch certain number of videos (including free videos and trailers) monthly
– Users will be provided step by step recipes and ability to create their meals and save under their accounts
– Users able to create their own shopping list
– To integrate with a video platform developed by Saffron Digital
– To integrate with payment APIs provided by Saffron Digital
– To integrate with Solr search engine
– To integrate with Varnish cache
– Include multiple web nodes and database servers with load balancer


The collaboration between the Company and Zynovo team successfully delivered the followings:

– Magento development
– APIs integrations for both Saffron Digital as well as native iOS/Android developers
– Work closely with Rackspace company for load balancer, networking, servers configurations
– Site performance tuning

The result was pretty satisfying as it was launched successfully on-time on-budget, which Paula Deen has mentioned in most of the media networks (for instance: