25 Reasons to Choose Magento for your E-commerce Business
Magento as the leading e-commerce platform cooperates closely with the world’s biggest brands and companies across B2C and B2B markets. It is a user-friendly, secure, and open source platform that can be easily scaled for online stores of different sizes. Let’s see what makes Magento number one…
- Open Source E-commerce Platform
Magento is based on PHP, so it has an open system architecture which makes e-commerce development easy. This means that online store owners and developers can access the site’s source code and modify it in order to adapt the functionalities of the store to each client’s business needs.
- Mobile Friendly
The number of mobile shoppers in the United States has increased by more than 75.9 million over the past five years and it is speculated to increase rapidly in the coming years. Therefore, it is important for retailers to cater to this new crop of customers. Magento is omnichannel, meaning that it offers a seamless shopping experience for both desktop and mobile users, ensuring customer satisfaction across all platforms.
- Easy Scalability
Whether your company is a startup or a multinational corporation, Magento is the perfect solution. Because of the high scalability of the platform, it can fulfill a wide range of business requirements and hardware can be easily expanded with the company’s growth.
- Fast Page Loading Time
Long page load times are making you lose potential customers. Thanks to open source design, unnecessary features can be deleted to increase overall site performance. This gives a competitive edge over other e-commerce platforms like WordPress and Shopify. In fact, Magento 2 is 20% faster than its older versions.
One of the biggest advantages is its integrated SEO features that include search engine friendly URLs, layered navigation, easy to use sitemaps, meta-tags, and descriptions. Magento is even a step ahead of competitors: it also supports HTML5 mobile capabilities that can boost SEO of your website.
- Diversity of Features
The e-commerce platform offers hundreds of features that can be chosen according to your business needs: customer segmentation, promotional pricing, coupon codes, tax zones, newsletter management, personalized products and many others. Check out the complete list of features.
The Magento e-commerce platform is extremely popular and that’s why it is widely supported. The Magento Solution Partner Ecosystem connects a network of 315,000 developers and more than 1,150 technology and solution partners worldwide. You can be sure that someone has already fixed your problem or built a necessary plug-in.
- Boost Growth
It sounds unbelievable, but e-commerce websites on Magento grow 3X faster than those on other platforms, according to Magento Inc. statistics.
To guarantee secure and simple payment operations, Magento offers a range of integrations like ebay, Authorize.com, PayPal, Braintree, and Amazon Payment. So, customers can benefit one-click pay option anywhere they are.
Unlike many of its competitors, Magento 2 supports multiple currencies from around the world. The functionality allows your company to expand into international markets.
Operating globally means that the online store needs to provide content in different languages for different residents. With this feature, Magento has gained a notable market share of the e-commerce world.
The discussed e-commerce platform allows you to perform multiple tasks simultaneously. Thus, online store owner and developer can manage, edit, and save different information on the e-commerce website at the same time.
- Multi-Layer Navigation
You can provide a multi-layer navigation to your customers to ensure easy and effortless shopping experience. Searching for products in categories becomes possible with Magento.
- Multiple Online Stores
Managing of billings, customer records, and orders from multiple online stores run smoothly. So, you don’t need to worry about missing any important information or building and maintaining multiple codebases for multiple websites. Just manage all your online stores from an admin dashboard.
- Easy to Use
Magento is not only a complex solution, but it is also incredibly simple and user-friendly. Store owners can easily edit and maintain a high profile yet accessible website through the admin panel all without the help of a technical specialist.
- Flexible Solution
It is an incredibly flexible e-commerce platform due to its module-based structure. So, developers can adapt the website design according to the client’s unique requirements by enabling or disabling different modules or components.
Magento provides a cross-platform and cross-browser compatibility. In fact, Magento 2 operates smoothly with the latest versions of PHP as well as databases such as MySQL, Oracle, and Hadoop if necessary.
- Easy Integration
It supports a wide range of third-party services that are fast and easy to use. Multiple extensions such as Google Analytics, Google Shopping, eBay, Paypal, and WordPress can be integrated into your website.
- Full Control
With Magento platform, online store owners and developers have full control over the front-end and back-end of the e-commerce website.
- Customized Design
With a flexible framework, the e-commerce platform provides creative power to make the e-commerce website nice, eye-catching, and customer-oriented. Moreover, Magento Marketplace offers customized and tested extensions in order to customize any feature of the online store.
- Themes for All Businesses
E-commerce business’ owner can choose any appropriate theme according to their business industry. It doesn’t matter what you are going to offer, Magento provides you a variety of themes that meet your business needs.
- High Data Security
This is a secured platform that keeps customers and business data safe. Furthermore, Magento 2 is even more secure than the previous versions because of the changed structure of directories in the source. So, customers can feel secure making purchases from websites built on Magento.
- Advanced Reporting
An extensive reporting system is integrated into the platform by default. All collected operational and purchase data enable you to arrive at a well-considered business decision.
- Cost cutting
Still unsure if Magento is the right choice for your e-commerce website? Here is one more reason: Magento makes a reduction up to 50% of total cost of ownership possible. Don’t miss a chance to use a leading platform in your e-commerce business!