User Journeys, Tunnel Vision, and Divergent Thinking
We are all familiar with the Chiat Day "Think Different" campaign for Apple. If you need reminding, this campaign sought to tell us that Apple was beyond compare. The message was, "don't compare our company, our products, our services, and our brand with others." So, what does this have to do with building an eCommerce site? During Covid-19, online shopping has
Marketing Your eCommerce Site (Part One)
So, you have your shiny new eCommerce site. It is glistening online and fills you with pride. You have been sharing the link with everyone you know for the past week. But now starts the actual work, getting your existing customers to tell others about it and driving new customers to the site. Our work at Zynovo Solutions doesn’t stop with